Walking among graphic design senior projects, amidst rousing color schemes and wonderfully-chaotic imagery, it is, in theory, easy to overlook the influence of typography. Professor Margrethe Lauber prevents that theory from being reality.
“Typography is the most important class in our curriculum,” says Lauber, “and we all agree. It is our currency, cultural literacy, and grammatical knowledge.”
Regardless of what the words say, in essence how they appear determines personality and energy. Logos are paramount to any product, place, or brand. Members of the College’s Logos Club hold that message in high regard in creating flyers, posters, shirts, and banners for the campus community. Holistically, typography’s influence is felt in all areas of design.
This includes the process of building identity, says Professor Lauber. The Graphic Design Technology Program grows as SUNY Cobleskill grows. “Our program has been influenced by our rural outreach,” says Lauber. “I think it aligns with the College’s mission.”
SUNY Cobleskill students apply their typographical education throughout the course of their studies and careers. For this, they have their professors to thank. “I will be in the lab working with a student,” says Miller, “and I will see something and say, ‘do you want me to get Professor Lauber?’”
Feature photo: Professor Margrethe Lauber, shown in her office, is SUNY Cobleskill’s guru of typography.